学习特色

教学模式、实战教学

SUMA 独创教学模式

学

Students learning live streaming techniques from an industry professional.
Students learning copywriting from a copywriter with proven market experience.
Students receiving photography training from an industry professional and studio founder.
Students practising camera handling in a practical learning session.
Students practising phone gimbal stabilizer in a practical learning session.

练

考

Students presenting a project proposal as part of their coursework.
Students presenting a project proposal as part of their coursework.
Students presenting a project proposal as part of their coursework.
Students and lecturers visiting industry partner APT Salon.
SVO industry client discussing students’ landing page results and performance.
Students collaborating with Lipstick Diary to produce social media content during an industry visit.

战

SUMA 独创教学模式

学

Students learning live streaming techniques from an industry professional.
Students learning copywriting from a copywriter with proven market experience.
Students receiving photography training from an industry professional and studio founder.

练

Students practising camera handling in a practical learning session.
Students practising phone gimbal stabilizer in a practical learning session.

考

Students presenting a project proposal as part of their coursework.
Students presenting a project proposal as part of their coursework.
Students presenting a project proposal as part of their coursework.

战

SVO industry client discussing students’ landing page results and performance.
Students collaborating with Lipstick Diary to produce social media content during an industry visit.
Students and lecturers visiting industry partner APT Salon.

从实战中学习，
而不是纸上谈兵

Students learning how to use a camera during a hands-on practical session.
Students learning how to use a camera during a hands-on practical session.
Students working together on a laptop during a collaborative learning session.

告别死背书、死读书的填鸭式学习。学生从入学开始就要学习经营自己的社交媒体，开始模拟自己的网络生意，从实际操作中学习网络的商业活动的运作流程

80% Practical + 20% Theoretical

企业合作嘉宾

学生与企业合作、强调实践教学

企业合作嘉宾

学生与企业合作、强调实践教学

学生与企业合作
强调实践教学

Students collaborating with APT Salon, OYU Fish, and Lipstick Diary to emphasise practical learning.

实战教学 ｜ 不死背读书

SUMA 强调实战 80% 实战  + 20% 理论教学理念

80%实践教学

通过80%课程实践，你将透过手动下手去学习，而不是死背的学习方式。

20%理论教学

通过20%课程理论，你将掌握到数码营销的核心本质。无论是各行各业，你都能举一反三。

打造个人作品集 | 为职业出路做准备

学生每一个学期都会完成一个 Final Project；在出社会前不只是有文凭在手，而是透过累计自己的作品集 (Portfolio) 提升展示自己的机会。

点击查看
Batch 001 - Marketing Proposal

打造个人作品集 | 为职业出路做准备

学生每一个学期都会完成一个 Final Project；在出社会前不只是有文凭在手，而是透过累计自己的作品集 (Portfolio) 提升展示自己的机会。

Batch 001 - Marketing Proposal
点击查看

真实客户评价

SUMA的学生每一个学期都会面对到真实客户。学生将学以致用，将自己所学的数码营销技能直接运用在客户身上。

与真正的企业家学习

学生将会与企业家合作，直接帮助企业家分析市场，打造营销策略。

直接了解市场反馈

学生会直接透过市场给的反馈获取建议。读万卷书不如行万里路！

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